WEBSITE CONCEPT / DESIGN DIRECTION
Good things.
Thoughtfully put together.
A quiet, characterful website for a neighbourhood grocer. Original branding, documentary photography, and a generous editorial pace.
Explore the website
01 / THE ORIGINAL, PRESERVED
A distinctive
local identity.
The supplied three-line logo and hand-drawn storefront remain the heart of the design. The lettering is the actual supplied artwork. Nothing has been redrawn or passed off as an exact font match.
02 / COLOUR & TYPE
FOREST
#3A4F48WARM WHITE
#F8F7F2PALE SAGE
#E7EADFOAT
#E9DFC5NEWSREADER / EDITORIAL HEADLINESThe everyday,
The everyday,
made lovely.
JOST / CLEAR, GEOMETRIC SUPPORT
GOOD THINGS, JUST
AROUND THE CORNER.
03 / A COMPLETE EXPERIENCE
Five responsive pages, all 83 supplied photographs, an accessible photo viewer, category browsing, directions and address copying. The same design adapts to desktop, tablet and mobile.