182 York Street, South MelbourneDaily, 7am — 3pm Come hungry.

Deli Boy / Website design direction / October 2026

Market soul.
Digital home.

A complete four-page concept, made from the character already in the shop.

The original marks.
The unmistakable colour.

Colours sampled from your supplied brand artwork.

DELI TEAL#094855
WARM PEACH#FDD3B6
SIGNWRITER RED#BB1F24
SOFT PAPER#FFF3E6

The real Deli Boy.

Your supplied wordmark and mascot appear as the original artwork. The diagonal lettering, red offset and illustrated market boy now anchor the website.

Suez One gives supporting headlines a more restrained slab-serif voice. Barlow Condensed and DM Sans keep navigation and body text clear. The source font itself remains unidentified; the wordmark preserves its exact lettering.

Four pages.
One unmistakable place.

EXPLORE THE WORKING DESIGNS

Inspiration, thoughtfully adapted

Good company
on the web.

This design takes principles from these references and gives them a Deli Boy expression. Brand artwork: supplied Deli Boy reference. Concept photography: supplied images and Pablo Diaz / Broadsheet. Business information is based on the linked August 2024 article; the menu is illustrative of the documented offering, with no invented prices or ordering service.

The design details

A little context.

A website design preview for Deli Boy, created from the supplied brand artwork, shop photographs and Broadsheet’s August 2024 feature. Hours, suppliers and the sample counter selection reflect that article; confirm the current details with the business.

Photography: Pablo Diaz / Broadsheet, plus the reference images supplied for this concept. Brand artwork supplied for this design preview.

The original supplied wordmark and mascot are used directly. Suez One carries the slab-serif feel into editable headlines, supported by Barlow Condensed and DM Sans. Teal, peach and red are sampled from the supplied artwork.

Explore the design board