182 York Street, South MelbourneDaily, 7am — 3pm Come hungry.
GOOD FOOD. GOOD COMPANY.SOUTH MELBOURNE

Deli Boy

A little deli.
A lot of soul.

Market mornings.
Long lunches. Your kind of place.

Explore the counter
Open-faced toasts on wooden boards at Deli BoyBIG LITTLE MOMENTS, BETWEEN BREAD.
01 / THE GOOD STUFF

Good things
come between bread.

A panini in hand. Coffee on the way.
Now that’s a day going somewhere.

Take a look at the counter
A customer holding a focaccia sandwich at Deli Boy
01 / SOMETHING SAVOURY

That first bite.

Pastries and bread beside the deli slicer
02 / A LITTLE SOMETHING MORE

Make a morning of it.

Deli Boy’s brick shopfront with its sage awning and cream-and-red letteringA LOCAL, THROUGH & THROUGH.

02 / A name with a story

Market kid.
Deli Boy.

For Nicholas Totos, it started with childhood trips to South Melbourne Market. A nickname became a neighbourhood deli, right across the road.

Some things just stick. The good ones become a place.

Meet your Deli Boy
From the market,
with love.
Deli Boy’s outdoor courtyard

03 / Stay a little longer

Your next
“one more coffee”.

Find your little corner

ACROSS FROM THE MARKET.
RIGHT WHERE YOU WANT TO BE.

182 YORK STREET

The design details

A little context.

A website design preview for Deli Boy, created from the supplied brand artwork, shop photographs and Broadsheet’s August 2024 feature. Hours, suppliers and the sample counter selection reflect that article; confirm the current details with the business.

Photography: Pablo Diaz / Broadsheet, plus the reference images supplied for this concept. Brand artwork supplied for this design preview.

The original supplied wordmark and mascot are used directly. Suez One carries the slab-serif feel into editable headlines, supported by Barlow Condensed and DM Sans. Teal, peach and red are sampled from the supplied artwork.

Explore the design board