182 York Street, South MelbourneDaily, 7am — 3pm Come hungry.

South Melbourne, through & through

Once a market kid.
Always a Deli Boy.

A name that grew up here.
A place to make yourself at home.

182 YORK STREET
SOUTH MELBOURNE, 3205
Inside Deli Boy, with its original wall lettering and sandwich counterOUR LITTLE CORNER OF THE WORLD.
01 / IT STARTED AT THE MARKET

Some nicknames
are keepers.

Nicholas Totos grew up visiting South Melbourne Market with his parents. To the stallholders, he was “deli boy”.

Years later, with children of his own, that name found a home across the street. Deli Boy celebrates the market, its people and the suppliers he grew up knowing.

Bread, pastries, olive oil and a traditional deli slicer

02 / A new chapter at 182 York Street

Old bricks.
New rituals.

A former mechanic’s shop, reimagined as a warm European-inspired deli. There’s a seat out front, a counter to explore and a courtyard out the back.

The sort of place where a quick stop can turn into the best part of your day.

Come on in

The design details

A little context.

A website design preview for Deli Boy, created from the supplied brand artwork, shop photographs and Broadsheet’s August 2024 feature. Hours, suppliers and the sample counter selection reflect that article; confirm the current details with the business.

Photography: Pablo Diaz / Broadsheet, plus the reference images supplied for this concept. Brand artwork supplied for this design preview.

The original supplied wordmark and mascot are used directly. Suez One carries the slab-serif feel into editable headlines, supported by Barlow Condensed and DM Sans. Teal, peach and red are sampled from the supplied artwork.

Explore the design board